Oaklee's Guide is visiting a community near you! Check out the events we're a part of.
Tree Planting Celebration A Symbolic and Educational Experience
for Deerfield Tots
Buffalo Grove, IL – May 10, 2012--- Four-year-olds attending the Deerfield Park District Preschool Program will take part in planting a White Oak, the official tree of Illinois, at a symbolic “grow with the Park District” celebration. The event will take place on Wednesday, May 16 at 2 p.m. in Deerfield’s Jewett Park. Oaklee’s Family Guide™ will donate the tree procured from Landscape Concepts Management, a commercial landscape and snow removal company located in Grayslake, IL. Families, friends and neighbors of Jewett Park and of the participating Preschool are invited to join in the Oak Tree planting celebration and even lend a hand in planting the tree.
In April, Deerfield Director of Parks Jay Zahn and Preschool & Early Childhood Supervisor Ginny Wiemerslage met with Oaklee’s Family Guide’s Vice President of Sales, Jim Rosas, to develop a plan that afforded the four-year olds attending the Deerfield Park District Preschool Program a chance to take part in a unique and fun learning activity to supplement the Preschool’s diverse offerings that include nature/science, outdoor activities and much more.
“Oaklee’s Family Guide is honored to sponsor and participate in the Deerfield Park District Preschool Program’s oak tree planting event as part of our strong relationship with the Deerfield Park District,” said Nancy Stevens, founder of Oaklee’s Family Guide. “We are proud to, not only give back to the community, but also be a part of the preschool childrens’ educational experience.”
The Oak Tree will grow in Jewett Park –the community’s main park located just outside the Community Center in which the Preschool Program is housed. Since many of Deerfield’s Preschoolers “grow with the Park District” from parent-tot programs and Preschool through art, dance, cooking, sports and other activities at Jewett Park Community Center, everyone will be able to keep an eye on the oak tree over the years as it grows as tall as 60 feet.
http://deerfield.suntimes.com/news/12418011-418/tree-donation-and-planting-celebration-with-deerfield-park-district.html
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Shop Locally and Plant a Tree for Earth Day
Buffalo Grove, IL – April 16, 2012--- In order to help families spend their dollars closer to home, the Carol Stream Park District decided to focus on local vendors for their Farmer’s Market. They found more than a dozen vendors whose fresh and organic products are made within 100 miles of Carol Stream and invited them to participate in a new 100 Mile Market. The Market is part of the Carol Stream Earth Day Festival & Local Farmers’ Market taking place from 10 a.m. to 2 p.m. on Saturday, April 21 in the Carol Stream Town Center located at Gary Ave. and Lies Rd.
Oaklee’s Family Guide is a media sponsor of the event and will be planting an oak tree as part of the Earth Day Celebration. The tree planting will take place at approximately 12:50 p.m. “Oaklee’s Family Guide is honored to sponsor and participate in Carol Stream’s Earth Day Festival as part of our strong relationship with the Carol Stream Park District,” said Nancy Stevens, founder of Oaklee’s Family Guide. “We are proud to help give back to the community and environment with our historic oak tree dedication.”
The park district has received many awards in recent years for its “Green in the Stream” initiatives, including a $2500 environmental grant from FedEx Ground in February 2012. The oak tree is donated by Landscape Concepts Management from Grayslake, Illinois, who is the Midwest’s premier landscape contractor for commercial, retail and multi-unit residential properties.
Along with the 100 Mile Market and Oaklee’s Family Guide tree dedication, this free event features a spring cleanup event for Carol Stream’s parks; interactive workshops and demonstrations to help reduce your carbon footprint; electronics recycling; a kids’ craft corner; an ecology program presented by Ronald McDonald; and music by 95.9 FM the River. See more details at www.csparks.ord/green/index.php/earth-day-2012/
For 13 years, Oaklee’s Family Guide’s print and web publications have served the suburban parent market as trusted resources for family-focused events and activities as well as family-friendly businesses to meet every need. Oaklee’s Family Guide includes activities, from park district programs and library events to musicals and kid’s camps. In addition to utilizing the quarterly magazine, Chicagoans can easily source events by name, type, date and/or location on the Oaklee’s Family Guide website at www.oakleesguide.com.
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"Best Seminar I Ever Attended. It Was Really Helpful!"
Buffalo Grove, IL – March 1, 2012---“To successfully market to moms, businesses must relate on a personal level and build a ‘mom community’ around their brand.” according to Nancy Stevens at today’s Marketing, Moms and Money seminar held by Oaklee’s Family Guide™. Mrs. Stevens went on to say “A majority of moms feel that marketers are missing the mark. Moms are the CEOs; that is Chief Enrichment Officers for their family and our research shows that 71 percent of these women want marketing to be targeted directly to them.”
The event, which took place at the Bloomingdale Golf Club in Bloomingdale, Ill., featured Nancy Stevens, owner and founder of Oaklee’s Family Guide; Jennifer Joyce, vice president of marketing, communications and guest services at the Chicago Children’s Museum; and Patti Minglin, founder/CEO of Go Girl Communications.
The panelists emphasized the importance of engaging in social media, saying that moms are major users of Facebook.
According to Mrs. Minglin, “Conversation about brands happens due to social media. Whether it’s positive or not, businesses need to know what their consumers are saying and participate in the discussion.”
Mrs. Joyce added that, “Successful social media tools will drive people to businesses’ websites and through their doors.”
Recent research by Oaklee’s Family Guide revealed that 67 percent of parents surveyed reported they spent less on their kids in 2011. “Which stresses the importance that businesses need to create a solution and not just a marketing message about themselves,” said Mrs. Stevens. “Solve the moms’ problem, don’t just push product.”
This was the first in a series of seminars sponsored by Oaklee's Family Guide™. Please contact us for more information about upcoming speaking engagements and seminars.
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Seminar Explores How Businesses Can Connect with the Mom Market
Buffalo Grove, IL – February 10, 2012---Ninety percent of purchasing decisions are made by the lady of the house, yet 73 percent of moms feel that advertisers don’t understand them and 60 percent feel that marketers are ignoring their needs. Marketing, Moms and Money, a seminar being held by Oaklee’s Family Guide™, The Go-To-Guide For On-The-Go Parents™, explores how today’s businesses can market to the most important decision-makers. This timely seminar will be held on March 1 from 8:30 to 10 a.m. at the Bloomingdale Golf Club in Bloomingdale, Ill.
Celebrating its 13th year, Oaklee’s Family Guide is a print and web publication utilized by more than one million Chicago-area families annually as a comprehensive resource for events and activities throughout the region.
“Savvy business owners and marketing professionals need to have the inside track on what is important to this key demographic,” said Nancy Stevens, owner and founder of Oaklee’s Family Guide, who will lead the powerful panel discussion that also features Jennifer Joyce, Chicago Children’s Museum’s vice president of marketing, communications and guest services, and Patti Minglin, founder and CEO of Go Girl Communications in Naperville.
Marketing, Moms and Money provides the critical facts and significant secrets of successfully marketing to moms, including how moms want to be marketed to and what is most important to these consumers. The event includes a networking opportunity prior to the panel discussion. This is a great opportunity to learn from industry leaders. Registration information can be found on the For Advertisers tab at www.oakleesguide.com. The media is invited to attend this event. Nancy and the other speakers will be available for interviews following the panel discussion.
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Growth of Oaklee’s Family Guide Proves Print is Not Dead
Buffalo Grove, IL – February 10, 2012--- The growth of Oaklee’s Family Guide™, The Go-To-Guide for On-The-Go Parents™, is proof that print media is still alive, relevant and an important supplement to the Internet and social media. This popular publication is currently celebrating its 13th year of providing more than one million Chicago-area families with a comprehensive listing of the region’s events and activities.
“We are adding new advertisers and advertiser categories on a daily basis in response to reader demand,” said Nancy Stevens, owner and founder of Oaklee’s Family Guide.
The idea for the guide took shape in the 1990s, when Nancy gave up a career to stay home with her two young children. When she couldn’t find a resource for family events in the area, she saw an opportunity and Oaklee’s Family Guide was created.
Since the guide’s debut, Nancy has provided insight to women business owners on how to start up their own company. She also was named as an Influential Woman in Business in 2008 and has won numerous awards as a result of the guide’s success.
For 13 successful and profitable years, Oaklee’s Family Guide’s print and web publications have served the suburban parent market as trusted resources for family-focused events and activities as well as family-friendly businesses to meet every need. Oaklee’s Family Guide includes activities, from park district programs and library events to musicals and kid’s camps. Comprehensive listings, including holiday events, area festivals, farmers markets and party services, also are provided. In addition to utilizing the quarterly magazine, Chicagoans can easily source events by name, type, date and/or location on the Oaklee’s Family Guide website at www.oakleesguide.com.
