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Advertise with Oaklee's Guide®: The Go-To Guide For On-The-Go Families!™
80% of purchasing decisions are made by women, but 60% feel that marketers are ignoring their needs. Learn how you can speak to this powerful purchasing demographic.
Do you want to reach family decision makers in the Chicago area? Oaklee’s Family Guide can help you reach Chicago's suburban moms market through our print publication, website, email and other social media. View our media kit below, or fill out the form at the bottom of this page and we'll be happy to provide you with more details.
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"It amazes me how often I still hear "but Facebook is just for kids, I'm not wasting my time there." Sure, back in the day, it was a platform of drunken frat photos, farm animals & angry birds, interactions using acronyms some of us couldn't understand and never thought we'd use (..but do now, admit it).
READ MORE from Sue Koch with Soaring Solutions
Kids are a unique market. They have a significant impact on the success of many businesses despite the fact that they spend little or no actual money. You need to market to them carefully because the final decision makers tend to be mom or dad.
One of the strengths of companies that market successfully to children is remembering that, despite modern innovations in technology, the basic wants and needs of kids have not changed very much over the years. Kids want to fit in with their peers, be popular, and be entertained.
It's important to follow several guidelines when marketing to kids:
Professional Aunts No Kids
PANKs spend $9 billion on toys and gifts for children annually, according to “The Power of the PANK”, a study by Savvy Auntie and public relations firm Weber Shandwich. PANKs tend to have about the same income as the average woman, but they have more disposable income because they do not have children and are more likely to be single. PANKs estimate that they spent an average of $387 on each child in their lives during the past year, with 76% having spent more than $500 per child. read more
How to market to kids
